For this class project students were tasked with designing an advertisement campaign for NV Energy that shows them as being environmentally sensitive. We were required to focus the campaign on one alternative energy source. and come up with our own headline(s), bodycopy and layouts for all required advertising pieces. It has to be emphasized that the concepts are what’s important, without a strong concept and theme no computer wizardry will make a mediocre concept work.
Four different media types will be used for this campaign, they are:
1. Magazine advertisement, 7.75” x 11.625”
2. Billboard, 18’ tall x 48’ wide (scale 1/4” = 1’)
3. Super King Panel Bus Vinyl, 129” x 120” (scale 1” = 1’)
4. Website Banner Advertisement, 300 px X 250 px
Students must then start the research process, research NV Energy, the customers of NV Energy, and ways that a large company like NV Energy is or could become more environmentally sensitive. I chose to focus my campaign on the environment and how NV Energy could harness the power of the sun in a safe way when disposing of any extra or unused hardware used in making solar panels.
